Djarum MLD is one of the top cigarette brands in Indonesia. Together with our partner, Semut Api Colony, we developed a mobile application where users use this app to scan barcodes planted across clubbing and nightlife spots in the cities.
The app scans the barcode, add points, show leaderboard and news updates. The more people go to the spots and scan the barcode, the higher points they will get. The winner will stand a chance to go to Ibiza, sponsored by Djarum MLD.