Yokohama Convention & Visitors Bureau.

Yokohama Convention & Visitors Bureau provides guide for tourism information specializing in hotels, attractions, restaurants, nightlife and interesting tidbits you need to make the most out of your visit. In order to increase the number of tourist from Indonesia, Yokohama Convention & Visitors Bureau asked us to come up with Facebook Campaign.

Challenge

Create a digital campaign and gets as much as participants from Indonesia.

Solution

We create a competition called "Picture Yourself in Yokohama" where participants can choose avatar and background photos of Yokohama scenery. The winner of the competition will be sent to Yokohama.

Result

The campaign runs for 3 weeks and got 25% increases in Likes, 400% increase in Page engagement, with total entries of 118.